Creating and Strengthening Organizational Culture the...

Creating and Strengthening organizational culture: The experience of Digi Malaysia TABLE OF CONTENT Introduction Discussion Power Distance Individualism versus collectivism Masculinity versus feminity Uncertainty Avoidance Conclusion Citation INTRODUCTION Culture is a global phenomenon that derived from social, economic, legal, political and religious norms, values and traditions of the society. Culture shapes the behavior of individuals to act accordingly in different situations faced by the individuals in all spheres of life. An organizational culture is commonly defined as a set of beliefs, values and assumptions that are shared by members of an organization (Schein, 1985). In both personal and organizational level, it†¦show more content†¦3) MASCULINITY- A situation in which the dominant values are success, money and professions as opposed to the situation in which the dominant values are caring for others and the quality of life. 4) UNCERTAINTY AVOIDANCE - The extent to which people feel threatened by ambiguous situations and have created beliefs and institutions that they try to avoid. This study evaluated the organizational culture dimensions of Digi Malaysia based on the Hosftede theory. RESULT amp; DISCUSSION Power Distance Based on Hofstede (1991) survey, he discovered that the two main ethnic groups in Malaysia (Malay and Chinese) are very high power distance. Malaysia ranked top in the list among the 50 countries studied across 3 regions with the power distance score of 104. Back in 2004, Digi Malaysia had practiced high power distance culture which can be interpreted from its organizational structure and working environment. Like most other Asia-based organisations, its former office was a less than inspring space, occupied by warrens of conversation-proof cubicles. Instead of an office awash with natural light, DiGi’s previous office was hidden behind window blinds and flooded with stark fluorescent lights. Senior managers were ensconced behind closed doors which impeded effective communication.Show MoreRelatedCase 29 Panera Bread Company: Rising Fortunes?25159 Words   |  101 PagesMAXIS BERHAD COMPANY PROFILE Maxis Berhad, with its consolidated subsidiaries (together, Maxis ), is the leading mobile communications service provider in Malaysia with over 11.4 million mobile subscribers as of 30 June 2009. Maxis was granted licences to operate a nationwide GSM900 mobile network, a domestic fixed network and an international gateway in 1993. It commenced its mobile operations in August 1995 and launched its fixed line and international gateway operations in early 1996. Since

Analysis Of `` The Mark On The Wall `` By Charlotte...

Perceived Reality Feminism is considered an important aspect of â€Å"The Mark on the Wall† by Virginia Woolf and also â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman. Both short stories were set in the 1800s during the time where feminism was fought for since women were denied education, could not own their own property, and were expected to care for their husbands and children with complete disregard to themselves. The conventional 19th century norm had a rigid distinction between the â€Å"domestic† functions of the female and the â€Å"active† work of the male; this ensured women remained second class citizens. In â€Å"The Mark on the Wall,† the manly figure reveals the mark on the wall was in reality a snail. The woman doesn’t get up to see if the mark was really a snail, but instead, accepts what her husband says. The man character forces the woman to see reality the way he does, even if she doesn’t want to. In â⠂¬Å"The Yellow Wallpaper,† gender division has the effect of keeping women in a childish state of ignorance and prevents their full development. John’s assumptions of his superiority lead him to misjudge, patronize, and dominate his wife, all in the name of â€Å"helping† her. The narrator is reduced to acting like a child, unable to stand up for herself without seeming unreasonable or disloyal. Woolf and Gilman use madness to define an essential part of the reality of women in the 1800s. In The Yellow Wallpaper by Charlotte Perkins Gilman, the wallpaper is not merely theShow MoreRelated A Look into the Life of Charlotte Perkins Gilman and ?The Yellow Wall-paper?1398 Words   |  6 Pages â€Å"The Yellow Wall-paper† is an amazing story that demonstrates how close-minded the world was a little over a hundred years ago. In the late eighteen hundreds, women were seen as personal objects that are not capable of making a mark in the world. If a woman did prove to be a strong intellectual person and had a promising future, they were shut out from society. Charlotte Perkins Gilman wrote her stories from experience, but added fictional twists along the way to make her stories interesting.Read MoreA Look Into the Life of Charlotte Perkins Gilman and The Yellow Wall-Paper1428 Words   |  6 PagesThe Yellow Wall-paper is an amazing story that demonstrates how close-minded the world was a little over a hundred years ago. In the late eighteen hundreds, women were seen as personal objects that are not capable of making a mark in the world. If a woman did prove to be a strong intellectual person and had a promising future, they were shut out from society. Charlotte Perkins Gilman wrote her stories from experience, but added fictional twists along the way to make her stories interesting. Read MoreAnalysis Of The Yellow Wallpaper1727 Words   |  7 Pages Analysis of the Short Story The Yellow Wallpaper by Charlotte Perkins Gilman. Originally published in January 1892 issue of New England Magazine. Charlotte Perkins Gilman s short story The Yellow Wallpaper was personal to her own struggles with anxiety and depression after the birth of her daughter with her first husband and S. Weir Mitchell s resting cure treatment she received. The Yellow Wallpaper describes, from the patients point of view, the fall into madness of a woman who is creativelyRead MoreCharlotte Perkins Gilman, Simone De Beauvoir, and Virginia Woolf: Champions of Equality for Women1507 Words   |  7 Pages However, not many philosophers take into account the freedom and equality that women should have by nature. In the women’s case, equality is a necessary condition of freedom. In the works by women philosophers Charlotte Perkins Gilman, Simone De Beauvoir, and Virginia Woolf, an analysis on their works shows that these authors believe equality is absolutely a necessary condition of freedom for women. Due to the presence of and dependence on men, women are deprived from using their freedom to expandRead MoreYellow Wallpaper Close Reading911 Words   |  4 PagesYellow Wallpaper by Charlotte Perkins Gilman discovers that the woman trapped in the yellow wallpaper is really herself and reflects that there are countless other women trapped and oppressed by society just as she is. Through her descent into madness, the narrator is able to finally free herself, but not without losing her sanity in the process. When the narrator states: â€Å"I pulled and she shook, I shook and she pulled† (Gilman 517), this goes to demonstrate that the woman in the wall that she’s beenRead MoreThe Yellow Wallpaper2432 Words   |  10 Pages-+ Crazed Nature: Ecology in THE YELLOW WALL-PAPER Heidi Scott.   The Explicator.   Washington:Spring 2009.   Vol. 67,   Iss. 3,   p.  198-203  (6  pp.) | Abstract (Summary) First the narrator sees only curves in the pattern, but then she finds they commit suicide by their motion, and soon she fills the curves with human features-two bulbous eyes (6) that have a vicious influence (7). [...] far she is resisting her surroundings, pitting herself against its energies and apart from the systemRead More Treatment of Mental Disorders Exposed in The Yellow Wallpaper1999 Words   |  8 Pagesmeans that the story is most likely a comment on the great mistreatment of depression, hysteria and mental disorders in general. Despite the claims of Gilbert, Gubar, and Showalter that â€Å"The Yellow Wallpaper† is solely feminist propaganda, their analysis is often unnecessarily deep and their claims are often unwarranted, resulting in an inaccurate description of a story that is most importantly about the general mistreatment of psychosis and the descent into insanity regardless of gender. Read MoreSymbolism Of A Street Car Named Desire And The Yellow Wallpaper1487 Words   |  6 Pagesin A Street Car Named Desire and â€Å"The Yellow Wallpaper† What is humanity s true nature? Are people basically good, or basically evil? Over the centuries, many people have tried to find the answers to these questions, to no avail. Author Charlotte Perkins Gilman and Tennessee Williams take a definite stance on the issues throughout their work, arguing that people are basically evil hiding their truths. Many times, this theme is obviously stated in the stories, but sometimes it is woven in more subtly

Hospitality Marketing - 1938 Words

Name: Erika Cabrera Course: HRT 321- Hospitality Marketing Date: October 24th, 2006 Assignment: Since students in Hospitality programs across the country are required to take a Hospitality Marketing course in addition to a Principles of Marketing course, there must be some fundamental or additional information differences between these two courses. One would assume there would be some differences within the established four P s of marketing (product, price, place, promotion). For this question explore and clarify those fundamental differences and give some comparisons/contrasts examples for each issue either among various parts of the hospitality industry or between some part(s) of the hospitality industry and†¦show more content†¦When making marketing decisions marketers take into consideration, location as to where the product will be available, middle men needed to get to the place desired, transportation needed to transport product etc. In the case of the clock radio, marketers would have to consider what store/locations would best fit to sell their products, th en they would need to figure out how to transport their product to that location and what middle men would be involved in getting this product to its target market.6 As when in the traditional marketing setting place is equivalent to the physical place where the product will be sold, in hospitality marketing it refers to the places and intermediates that would promote the product/service mix; this is called the distribution mix concept. The distribution mix concept is a combination of direct and indirect distribution channels utilized by the hospitality industry to make customers aware of, to reserve, and to deliver its service. Direct distribution is when the hotel company assumes total responsibility for promoting, reserving and providing products and services to its customers. Where as indirect marketing is when the hotel company relies on outside resources such as travel agents, Internet websites etc. A mix of both of these types of distribution channels is often used to maximize visibility, occupancy and profit in the industry.7 The third P, promotion isShow MoreRelatedMarketing Plan For Hospitality Operations Essay2030 Words   |  9 Pagesâ€Å"Hospitality operations must be designed and operated in a sustainable way if they are to be successful in the long term† In order for hospitality operations to be sustainable in the long term, it is essential that these operations are designed and operated in a sustainable way. Hospitality is defined as the act of being friendly and welcoming to customers, this is important as the hospitality industry is reliant on customers coming back. This essay is specifically looking at hospitality operationsRead MoreMarketing for Hospitality and Tourism1820 Words   |  8 PagesChapter 1 Introduction Marketing for Hospitality and Tourism  ©2006 Pearson Education, Inc. Upper Saddle River, NJ 07458 Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens â€Å"Marketing is so basic that it cannot be considered a separate function. It is the whole of business seen from the point of view of its final result, that is, from the customers point of view†¦Business success is not determined by the producer, but by the customer.† -Peter Drucker  ©2006 Pearson EducationRead MoreHospitality and Tourism Marketing2505 Words   |  11 PagesHospitality and Tourism Marketing Hospitality and Tourism companies recognise that they cannot appeal to all customers in the marketplace Table of Contents 1. Introduction 2 2. Marketing Strategy 2 3. Market Segmentation 3 4. Market Targeting 5 4.1Target Market Selection 5 5. Positioning 6 6. Pret a Manger 7 7. Market Segmentation, Market Targeting and Market Positioning 8 8. Conclusion 9 9. References 10 10. Appendices 11 Read MoreMarketing Of The Hospitality And Tourism Industry989 Words   |  4 PagesIntroduction This essay will examine the role and importance of various pricing strategies in regards to marketing in the hospitality and tourism industry. External Factors of Pricing There are a number of factors to be taken into consideration when setting a price for a product or service. Some of these factors are internal, meaning that they are influenced by the company’s objectives and their organizational structures. Other factors are external, meaning they are shaped by the company’s competitorsRead MoreMarketing Communication in the Hospitality Industry34407 Words   |  138 Pages........................................................ 4 2.1 Service Marketing.......................................................................... 4 2.2 Marketing Communications........................................................... 5 2.2.1 Communication Process..................................................... 6 2.2.2 Marketing Communication Models...................................... 7 2.2.3 Marketing Communication Tools ........................................ 8 2.2.4 ConsumerRead MoreMarketing Management For Tourism And Hospitality2737 Words   |  11 Pages Student Name(s): Sasha Stimpson Student ID Number(s): 20609477 Student UCLan Email: SStimpson@uclan.ac.uk Assignment Due Date: 08th February 2015 Course / Subject: Marketing Management for Tourism and Hospitality Year: 2 Module Code: TL2008 Semester: 2 Module Title: Marketing Management for Tourism Hospitality Assessment No: 1 (resubmission) Module Tutor: Dr. Philip Stone Student Declaration in Respect of Plagiarism:- ‘In submitting this form, I confirm that this assignmentRead MoreMarketing in Hospitality by Quynh Anh3216 Words   |  13 PagesMarketing In Hospitality By: Quynh Anh MARKETING IN HOSPITALITY LO1. Understand the Concepts of Marketing in a Service Industry Context 1.1define and Explain the Concept of Marketing A concept is the general scheme or formation of something and marketing is the way in which a produce is moved by means of a channel to reach its target audience. Marketing idea is the attitude which encourages firms to center on their consumers’ desires. This is by examining their wants and making efficient choicesRead MoreHospitality Marketing Essay example1953 Words   |  8 PagesAssignment: Since students in Hospitality programs across the country are required to take a Hospitality Marketing course in addition to a Principles of Marketing course, there must be some fundamental or additional information differences between these two courses. One would assume there would be some differences within the established four Ps of marketing (product, price, place, promotion). For this question explore and clarify those fundamental differences and give some comparisons/contrastsRead MoreE Marketing On Hospitality Industry Essay3116 Words   |  13 Pagesdifferent aspects of e-marketing in hospitality industry, section 2.1 will be focusing on the definition, coverage and the misuse of the term e-marketing. Section 2.2 will be focusing on e-marketing usage. Section 2.3 will be focusing on strategies or forms of e-marketing found in hospitality industry. Section 2.4 will focus on importance of e-marketing in hospitality industry. Section 2.5 will focus on the challenges associate d with the implementation of e-marketing in hospitality industry 2.1 DefinitionRead MoreMarketing Strategies For The Hospitality Industry1452 Words   |  6 PagesThe hospitality industry is an industry that heavily relies on the experience economy. It is essential for hotels and restaurants to gain a competitive advantage through differentiation to create and provide unique experiences for customers. After all, customers not only pay for products, they also pay for the services provided, embracing the experience economy. There are seven marketing strategies to achieve this goal, two of which are â€Å"Physical Evidence† and â€Å"Process†. This paper will be discussing

Music Is A Type Of Medicine - 1946 Words

In this society, music becomes a type of lifestyle that people enjoy to listening. Music can change people’s mood of the day. Music can be a type of medicine to remediate one’s heart. But, by creating one’s own song would be the most interesting thing to do in one’s life. Music can be reduced to basic, understandable elements. Once a person knows these elements, they get a basic idea of how to create a song themselves. In this world, there is only about one out of 10,000 people that were born with a â€Å"perfect pitch†, which means when that person hears a note, they have the ability to identify which note it is without any other notes help. Someone who born to have that talent in music is their treasure, they should utilize their genius to make others life entertained and happy. There is a concert in this world that will last 639 years because it goes very slow. It is very amazing if a person creates a song continues for hundreds of years. Music needs a lot of love and patience, without either one it is going to be hard to make a successful music. Music is a way to make people relax and entertainment. Psychologist uses it to hypnotize patient and figure out what is happening in their heart. Music is what people heard in the club after work. Music can be heard while shopping, music is everywhere. Ying Jiang English Department 1101 Prof. Cipriani 5/10/2016 Love And Patience, Music Introduction Music is a type of entertainment that people enjoy listening. Music can be reducedShow MoreRelatedOpinion Essay929 Words   |  4 Pages Music is the best type of Art What is art? Everyone knows about it, but could you say a lot about music? May be yes, may be no. Music is the best type of art. Before proving it , let’s talk about what music means. Music is an art form which medium is sound and silence. In many cultures music is an important part of people. Music contains all their history. May be for someone music is just noise of instruments, but not for me. Music reflects history, people’sRead MoreHow Music Affects The Way Surgeons802 Words   |  4 Pagessuper stressed out I listen to music. It makes me forget about everything and just focus on myself. So I was wondering, does music affect the way surgeons preform during surgery? I have always wondered how doctors or surgeons kept their calm in high-pressure situations and does it have to do with the biology of one’s mind? â€Å"Confession. I listen to Lady Gaga in the operating room. Except when I do a face lift.† Anthony Youn, M.D. admits. Apparently the t ype of music your surgeon plays really doesRead MoreEssay on Culture And Music Reflection1054 Words   |  5 Pagesï » ¿Alma Diaz Laura Pawuk HON 201 9 September, 2014 Culture Music Reflection Culture is defined as the belief systems and value orientations that influence customs, norms, practices, and social institutions, including psychological processes and organizations It acknowledges that all individuals are cultural beings and have a cultural, ethnic, and racial heritage. Culture has been described as the personification of a worldview through learned and transmitted beliefs, values, and practices, includingRead MoreThe Effects Of Music Therapy On Children With Health And Personal Problems921 Words   |  4 Pagesfound helps me go to sleep better is listening to music. For my research I will share how the sound of music can help you fall asleep and make you feel better. With the help of music I believe we do not need to prescribe drugs for something that can be cured in a natural way. Music is used for many different things. It is just not for personal enjoyment anymore; it is a part of everyday life. There are now a lot of research that shows that music therapy is new way to help with health and personalRead MoreTreatment Options Used for Children with Autism Spectrum Disorder1440 Words   |  6 Pages9.0 in 1000 children have ASD and certain types of autism might not be identified until three years of life. The probability of boys being diagnosed is higher compared to girls (Bravaccio et al. 2013). Autism is not curable, but it can be controlled using certain type of treatments as there is no specific or one treatment for autism. The question that arises for this literature review, if the treatment used for autism is effective? There are many types of treatments that are able to control ASDRead MoreMusic Throughout History779 Words   |  3 PagesThroughout history people listened to music and used it for various different things. In the earliest of times music was used to help emphasize story telling(Young 11). As centuries went on music became more prominent in everyday things and eventually was used for social occasions like festivals and weddings(Young 82). Today we use music for everything from recreational to rehabilitating people. We use music to express ourselves and say things we don’t know how to say. Music is an outlet for people now-a-daysRead MoreThe Power of Music Therapy Essay examples1013 Words   |  5 Pageswonder why a song may bring tears to your eyes? Or how music allows you to recall a specific memory of your past? Well others have thought of the same questions and actually have been able to harness the power of music and direct it toward healthcare. This practice is known t oday as Music Therapy. Music Therapy is the prescribed use of music and music related techniques to assist and motivate a person towards specific, nonmusical goals. Music therapists use their training to effect changes in theRead MoreIf Music Be the Food of Love, Play on1089 Words   |  5 PagesIf Music be the Food of Love, Play on   Ã‚  Ã‚   Music is a moral law. It gives soul to the universe, wings to the mind, flight to the imagination; Music itself is a form of mood, it’s an explosive expression. Its something we are all touched by. No matter what culture were from, everyone loves music. As Bob Marley said â€Å"One good thing about music, when it hits you, you feel no pain.† There are certain times good and bad in my life that I can remember just by a song that might play. It’s that recollectionRead MoreMusic Therapy And Its Effects1064 Words   |  5 PagesMusic Therapy is the use of music interventions in the healthcare field to help patients accomplish their goals with an accredited professional. It can be used to treat a variety of ailments, both physical and a mental. Music therapy interventions can be designed to promote an individual’s well-being, manage their stress levels, and even to enhance their memory. The purpose of this paper is to look at the way that nurses can use music therapy as a way to heal someone from the inside out. It willRead MoreEastern Medicine : A Healing System1443 Words   |  6 PagesBlackman 2 Eastern Medicine is a healing system that has been carefully developed all throughout China over the course of thousands of years, resulting in various forms of therapy. There are many focuses and principles in these methods, such as enhancing the body’s capacities and bolstering the body’s immunities for restoring and sustaining health. Traditional Chinese Medicine (TCM) has a great emphasis on natural remedies; staying grounded to earth by exploring the body s interactions with all

Love, Sex and Gender in the World Religions Essay

Love, Sex and Gender in the World Religions Edited by Joseph Runzo and Nancy Martin Introduction Two forces which gathered strength in the last half of the twentieth century now dominate the world religions at the beginning of the twenty-first century. The first is the globalization of religions and their resulting encounter with each other, and the second is the need to redefine attitudes toward gender as women have stepped forward to insist that their full humanity be acknowledged in the religious as well as the social realm. In a process begun in the nineteenth century and accelerated in the twentieth, the great religions of the world became truly global in the geographic distribution of their adherents and so†¦show more content†¦The Anglican Bishop Desmond Tutu was internationally prominent in the struggle against apartheid in South Africa, even as the Hindu Mahatma Gandhi had been at the beginning of the century in South Africa and then in the Indian independence struggle, and so on. World religions became part of the social-political-economic global fabric in a way that now has made it increasingly hard to practice religion in isolation from global concerns, and even intellectually dishonest to do so without some global perspective and without taking other religious traditions into account. The second great force at the turn of the century is itself global: the emergence of women in the public sphere, including the public face of religion. This is in part a function of womens growing economic and political power, but also a result of religion itself coming into the public sphere in new ways. Many aspects of religion have long been considered private and relegated largely to the context of home and family, where women have often been the primary practitioners, though men might dominate in institutional leadership positions. As both religion and women move out of the private into the public sphere, new challenges arise. For example, central facets of family and home Ââ€" particularly love and sex Ââ€" which have more traditionally been the purview of women and of religion have entered the realmShow MoreRelatedMonotheistic religions, especially Judaism, Christianity, and Islam promote the belief in One God;1600 Words   |  7 PagesMonotheistic religions, especially Jud aism, Christianity, and Islam promote the belief in One God; all that exists is because of God. Through prophets and scripture, God portrays moral goodness and truth. Essentially, these three religions believe that God speaks to us, unveils God’s Being, and seeks to guide us through life. In turn, humans should embody the moral goodness and excellence that is revealed to us by God. These religions are taught based upon both scripture and reason. When readingRead MorePersuasive Essay On Same Sex Marriage1232 Words   |  5 PagesOpposite Sex Marriage The concept of marriage has been around for thousands of years. Marriage is the conjoining of two people who love each other. People get married because they love the other person and can see themselves living together for the rest of their lives. Marriage has always been between man and woman. However, now days people in the same sex want to get married. People do not know what to think about gay marriage, which is why it is a controversial subject in todays cultureRead MoreSame Sex Marriage Should Be Legal1113 Words   |  5 Pagesdeveloping or third world countries, racism or animal rights. However, same-sex marriage can be considered as one of the most arguable issues nowadays. It has been debated all over the world for several years because it relate to cultural components such as cognitive, material or human rights (lang8). Same-sex marriage can be known as a marriage between two people of the same sex. It can be performed in normal marriage ceremony if it happens in the countries that legalized same-sex marriage. BesidesRead MoreGay Marriage Should Be Legal1437 Words   |  6 Pagesthe same rights as opposite sex couples do. In the case of Baker v. Vermont, in the year 2000, â€Å"Vermont’s groundbreaking law establishing civil unions took effect, providing families of samesex couples the same protections, benefits and responsibilities that married couples have under state law except for the powerful meaning conveyed by the word marriage† (Lambda Legal). Obviously, this statement is saying that same sex couples are granted the same benefits as opposite sex couples, but they don’t haveRead MoreThe Banning Of Movies On Lgbt, Religion, Laws, And History1532 Words   |  7 Pagesprejudice happens in the world has been a question that lingered for the longest time. Several factors contribute to the attitudes and views of various cultures towards LGBT, namely religion, laws, and history. Religion has a big influence on the attitudes of certain cultures towards LGBTQ community. The three main religions, Abrahamic religions, Indic religions and Sinic religions, all have different views towards homosexuality for various reasons. Abrahamic religions such as Judaism, Islam, andRead MoreLove And Marriage : A Discussion1295 Words   |  6 PagesLove and Marriage – A discussion Throughout history, love and marriage have been intertwined, sometimes in the most basic and comprehensible ways and some other times in the most bizarre and outright ridiculous ones. We focus on the effects of globalization so acutely, that the changing faces of love and marriage are sometimes not observed. Though the change is subtle, it nonetheless is present. Coontz (2005) describes traditional marriage to be as evident as getting a job. In retrospect, it is hardRead More Argument Supporting Gay Marriage Essay1268 Words   |  6 Pagesthe US Supreme Court ruled that the US Constitution guarantees the right for same-sex couples to marry. Marriage is defined as a sacred bond of love between two people. Gay people also feel love therefore, they should be allowed the same rights as everyone else in this country. Homosexuality is an accepted lifestyle nowadays with a proven biological causation. The only thing that should matter in marriage is love and denying them this is a violat ion of religious freedom. According to studiesRead MoreSame Sex Marriage Should Be Legal988 Words   |  4 Pageswith your better half for years and you have now decided that you want to marry that person and spend the rest of your life with them, but you can’t because you’re the same sex. For years this has been the struggle for many same sex couples. The same basic right to share your bond with your loved one for the rest of the world to see through paper and ring has been denied by law and church, until June of 2015. Some argue that they had the opportunity to combine in what is known as a civil union. ButRead MoreGay Marriage: Refutation Researched Argument1465 Words   |  6 Pages Gay sex marriage is the most conflicting issue in the contemporary social world. Marriage is an association of persons through which we perceive the reflection of a particular culture. It is basically a private matter and a fundamental human right. People should have the right to decide with whom they marry, no t the state. If two persons are closed to each other regardless of their gender, they should be allowed to marry with each other  (Eric). Legalizing gay marriage is granting same-sex couplesRead MoreThe Importance Of Studying The Relationships And Subject Formations1688 Words   |  7 Pagesof the categories I belong to. I am an African American, bisexual female studying at a historically black college. In my household, according to society I would be labeled as the middle class. I have no preferences other than Christianity for my religion. Growing up I always lived in predominantly white communities, I’ve always attended in predominantly white schools, and I have a regular American name. So by being African American I always had to prove myself to people. My mother always had this

Project Management Effectiveness

Question: Discuss about the Project Management Effectiveness. Answer: Introduction: On the load or icy side of the rapid framework is the compressor. As spent air and gasoline leaves the fumes port, it turns the fumes turbine wheel which turns the turbo shaft that's associated with the compressor wheel. The dimensions and pitch of the haggle state of the lodging determine where the blend of wind current and help weight is regularly strong. The lure is to select the compressor estimate that conveys that effectiveness in a usable rev range. A littler compressor wheel will likely be extra powerful curb in the rpm lengthen but will make more warmness at bigger motor rates. It'll likewise restrict the stream at better rpm. Too huge a compressor will convey about support slack and imaginable compressor surge within the cut back rpm go and be the best at greater motor rates. Since the compressor wheel predicts the power required from the turbine, it's foremost to get the sizes right (Hyvari, I. (2006)). Too little a turbine spools speedy but limits at the prime finish. Too big a turbine cannot carry sufficient vigor to the compressor on the low finish. Project start date: End of June 2016 Project end date: 1st February 2017 Total duration = 7 month The employee salaries are as follows- Sr. no. Employee name Salary /month ($) Duration (month) Total salary ($) 1 Michael 7500 7 52500 2 John S 7500 2 15000 3 John M 9167 3 27501 4 Tony W 9167 7 64169 5 Geoff D 8333 7 58331 6 Dave A 7917 7 55419 7 Project manager 10833 7 75831 Total 348751 Sr.no. Name Cost ($) Quantity Total cost ($) 1 Bare cylinder 600 2 1200 2 Cylinder head casting 800 - 800 3 Rotor valve blanks 500 20 10000 4 Engine long block - 2 - 5 Head gaskets 858 2 6 Rotor seals 144 40 7 Gear blank 230 53 8 HT of gears 1880 - 1880 9 Shaft 70 1 70 10 Fasterners 1200 - 1200 11 Housing gaskets 621 - 621 12 Intake manifold casting 240 2 480 13 Exhaust manifold 1208 2 2416 14 Fuel injectors - 10 - 15 Sensors 4200 - 42- 16 Engine management computer 1890 Shielded wiring loom 1444 17 Class one miscellaneous items 3050 - 3050 18 Class two miscellaneous items 1356 - 1356 The carrier is the DTG and they will supply the engine to customer and their cost is- Total cost = Frieght cost + salary Total cost = 48907 + 348751 Total cost = 397658 As markup is 10% therefore the cost after markup- Total cost = 397658 + 0.1*397658 Total cost = 437423.8 Cost to customer = 437423.8$ Cost to DTG = 397658$ Yes there may be other cost due to delay in the project completetion or because of the failure so the testing cost should be included into this in order to avoid any loss to the company. The resources that will be provided from our side are the complete design of the engine with its physical working model along with all the test document and working procedures. A Gantt chart for a process of 8 steps with the critical path analysis can be shown as- Requirement gathering: In this step the requirements of the project are collected and studied carefully. Effort estimation: In this step the effort that will be needed for the project is calculated and estimated. Cost estimation: In this stage the total cost for the project is estimated with all the factors and situations. Purchase order: I this step a detailed document of the cost is sent to the customer with all the details and cost for that project. Documentation: In this step all the information related to the project is documented in oreder to avoid any confusion in future. Design: The project is designed according to the customer requirements in this step. Testing: In this step the project that is made is being test in order to check whether it is working properly or not. Deployment: In this step the project is deployed to the customer. The CPM for the 8 step process can be shown as The CPM = A1 A4 A6 E The CPM = 4 + 8 + 11 + 0 The CPM = 23 The Gantt chart can be formed as To stay targeted, most businesses have to make use of philosophies, for instance, Lean Manufacturing to shrink waste and 6 Sigma to build exceptional, with a targeted end intention to increase fabricating profitability. With the aid of actualizing these initiatives, companies put up items for sale to the public the entire extra quickly, assurance patron loyalty and preserve up their piece of the total enterprise. Bettering fabricating profitability includes gathering and dissecting knowledge and identifying strong alternatives. Guaranteeing the fulfillment of these operational elegance activities probably relies on upon divisions cooperating to share know-how and translate it suitably. Recognize the work method related with assembling your object. This incorporates the general populace, tactics and innovation required for construction and likewise the assets, correspondence and methods required all by means of the organization. Esteem circulate mapping helps trade authorities survey, display and recognize system trade ventures. At that point enterprise supervisors can prepare and plan to actualize new tactics to change known problems. Report your work method forms on paper, or electronically, utilizing graphing programming obtainable from marketers, for instance, Microsoft, Mindjet or smart Draw. By lessening item abandon premiums and doling out with procedures that don't increase the worth of the identifying item, you can increase fabricating profitability. Monitor reports to dissect budgetary and patron loyalty knowledge. Present the equal exhaustive understanding with all anticipate supervisors so they are able to create fabricating system exchange arranges, allocate belongings to conclude the assignments, deal with the fiscal plans and work out whether the events met their pursuits. Build up standards for institutionalizing venture tactics to warranty that all count on supervisors intentionally investigate execution reliably and translate changes fittingly. For example, if client loyalty falls underneath 50 percent for any item, trigger circulation of an overview to consumers to request contribution on any disorders that could be altered by using altering assembling procedures to make them extra gainful (Ponnappa, G. (2014)). Make an adjusted scorecard in view of know-how from a covered vault. Distinguish money related measures for the scorecard, for instance, month to month offers, patron measures, for instance, the wide variety of item bolster calls, procedure measures, for illustration, quantity of items fabricated each month and consultant measures, for instance, staff maintenance. As you execute system trade changes, be mindful of any adjustments in these operational measures to receive that your mediations had been mighty. Reveal knowledge made out of system exchange routine to execute enhancements all via the greater a part of your assembling operations. Dissect bills and benefits. Make an intranet website to distribute stories, adjusted scorecards and trade contextual analyses. Guarantee all workers have entry to the information and compatible getting ready on the most educated procedure to actualize the approaches to increase fabricating efficiency. The constraint triangle with lablled vertices for the project management can be shown as As there will be around 50 organizations or companies for a duration of 3 days at the exibhition and my prior activites before attending the exibhition are as follows First of all I will try to find the information about the companied that to which field the companied are related and the theme for the exibhition. I will prepare myself with the information of the organizations. I will prepare a list of the organizations of my interest. I will prepare my own prsentations for the selected organizations. I will talk to the officials of the selected organizations seeking the information I want to know. I will grab the opportunty to present my ideas in front of the organizations. References Hyvari, I. (2006). Project management effectiveness in project-oriented business organizations.International Journal Of Project Management, 24(3), 216-225. https://dx.doi.org/10.1016/j.ijproman.2005.09.001 Ponnappa, G. (2014). Project Stakeholder Management. Project Management Journal, 45(2), e3-e3. https://dx.doi.org/10.1002/pmj.21400

Strategic Marketing And Marketing Strategy -Myassignmenthelp.Com

Question: Discuss About The Strategic Marketing And Marketing Strategy? Answer: Introduction Globalisation and competition has increased tremendously with advancement in internet technologies. Rise in pollution and awareness regarding environmental concerns has led corporations raise concerns regarding sustainable practices for their organisations. Marketing is core functionality of businesses that attracts customers and generates revenues(Kotler P. a., 2010). Revenues allows businesses to function profitability and cater to their shareholders. The scope of the current report discuses resources, environmental practices of CSL Ltd in Australia. Products, services, suppliers and customers of the Company with its pricing, promotions, distribution strategies and so on. Marketing includes a varied range activities with actual analysis product, price, method of distribution for the products of the Company. Marketing encompasses a varied range of services, which in case modulated can generate immense impact on the Company(Varadarajan, 2010). Marketing makes use of several technique s including 4P analysis for devising a marketing mix best suited to enhance sustainability for marketing efforts. There are several pharmaceutical companies in Australia including Australian Pharmaceutical Industries, Alphapharm, Sigma Pharmaceuticals, Prima Biomed, Solagran, Chemeq, Biota Holdings and other constitute primary competitors for CSL. CSL thus, needs to device its marketing strategies while analysing its competitors strengths and weaknesses. This will provide competitive strength to the Company to extend its core competencies(Hollensen, 2015). Company Introduction CSL Limited is an Australian based global speciality biotechnology company. It was founded in the year 1916 by the Federal government of Australia and later privatized in the year 1994. It headquarters are currently based in Parkville, Melbourne, Victoria and its current CEO is Paul Perreault(CSL, Retrieved on 22nd September 2017). It focuses on developing, manufacturing and marketing of products which are specialized in treatment of serious medical conditions amongst humans. Its primary product areas are vaccines, blood plasma derivatives, cell culture reagent, derivative vaccines along with various other genetic and medical research manufacturing with applications. Current revenues of the Company is USD 7.10 billion and net income is USD 1,899 million. Its website is www.csl.com.au. The Company has presence in USA, Germany, UK, Australia along with various other countries around the world. Figure 1: Company Logo Source: (www.livetradingnews.com, Retrieved on 23rd September 2017) Marketing Strategies Marketing strategies are devised by companies such that they can cater to marketing needs and customer awareness towards the Company. CSL is a large Company that caters to global base of patients dealing in exclusive range of products and services(Kotler P. B., 2015). Marketing procedure followed by the Company is transparent in nature as it provides sufficient information regarding products of the Company. All efforts and endeavors made by CSL conform to corporate social responsibility standards that is adopted by the Company. It aims to create all efforts in a sustainable and environmentally friendly manner that allows gradual growth for its businesses. Figure 2: CSL Company Extent Source: (www.slideshare.net, Retrieved on 23rd September 2017) Marketing strategies for the Company includes a wide range of aspects as public relations, customer marketing, social media marketing and so on. It encompasses all marketing activities that are short-term as well as long-term oriented. Product information are easily accessible and available across to range of customers and professionals, who are involved in health care sector(Mullins, Marketing management: A strategic decision-making approach., 2012). Further analysis regarding its marketing strategies for sustaining profitability can be understood by using 4Ps of marketing. Figure 3: Marketing Mix 4P's Source: (www.dreamstime.com, Retriveed on 23rd September 2017) Product CSL manufactures various products for the markets that it caters to around the world. Its research and development strategy is focused on creating unique product creation that can attract a sizable population. Products of the Company includes insulin for treating diabetic related conditions in Australian markets, tetanus vaccines, various other vaccines and other drugs along with medicines(Goi, 2009). With privatization of the Company in 2000, it took over Swiss plasma company, ZLB Bioplasma AG, which further helped to extend its research and developmental facility. Its products are manufactured within several divisions as vaccines, antivenoms, pharmaceutical drugs and so on. The products are designed in an environmentally friendly manner that adheres to industry specific norms. The Company products are manufactured in Australian plant for its supply in the country and has high quality norms. Products of the Company has received minimum criticisms to conformance to quality and enviro nmental sustainability norms(Alon, 2012). It products have been able to provide tremendous sustainability to the Company as it conforms to several environmental regulations as being sourced from natural sources unlike other chemicals and drug companies. Its suppliers of raw materials needs to adhere to stringent quality norms that are extended by the Company such that the ultimate products conforms to standards. Price The Company has adopted competitive pricing for its various products. Such competitive based pricing methodology has allowed the Company develop significant market share and attract sizable amount of customers(Mooradian, 2012). However, heavy reliance on research and development has led to tremendous high costs for the Company which has reduced its profitability. As the Company was an initiative from the Federal Government of Australia, its Board members still maintain integrity in respect to its products. Various well researched products are developed due to their high demands in the market hence are often provided in the market at considerably less prices to increase their affordability(Aaker, 2008). This has created a reliance on their brand name rendering sustainability for the business of the Company. Distribution The place based strategy for the Company incorporates the ways it uses to distribute its various products in the market. The Company having a long-term establishment distributes its products through its existent lines of distributions(Ferrell, 2012). It has tie-up with several distributors and medicinal stores, which distributes its products across the healthcare market. Its distribution strategy is well interlinked and marketing professionals of the Company work together with distributors for refurbishing any products that might be exhausted form stores or healthcare units. Its distribution channel is integral to its success, which always maintains adequate stocks for the Company products. Its long-term existence and sustenance is due to its competitive distribution strategy and the exclusive relation that it maintains with its distributors(Proctor, 2014). Though distributor commission is comparatively low compared to its peers, but its steady relation and value based marketing tech niques that it establishes allows its competitive strength along with sustainability. Distributors like to be associated with its brand name due to high quality products and its capabilities to maintain relations. The Company is however still using traditional packaging methods and technology that does not yet conforms to sustainability norms. The Company is however present in relatively insignificant manner in suburbs of Australia. Though it has earlier developed various programs for Indigenous people but currently its focus remains relatively diverted from penetration marketing as it incurs comparatively higher costs.. Promotion Promotional strategy is an integral aspect of marketing that helps in development and creation of a brand name. CSL enjoys a leading share in the market in Australia overtaking Baxter, Grifols and other competitors(Peter, 2011). Though there is significant competition in the market, its quality products and long-term brand name allows it to have tremendous competitive advantage compared to rest of the companies. The Company being financed initially by Federal government enjoys significant financial strengths that has rendered it capabilities in research and developmental activities. Hence, its primary promotional activities is centered around marketing for its various research projects(Zinkan, 2012). Though it also advertises regarding its multiple drugs and vaccines in the market yet its marketing endeavors are focused on its various researches and value addition that it does in the field of medical sciences. Table 1: Market Share of Pharma Companies, Australia Source: (Investor.com.au, Retreived on 22nd September 2017) The Company incorporates a variety of promotional activities including brand marketing by way of public relation development, social media marketing, advertising in traditional methods including televisions, radio, putting up hoardings and so on(Mullins, Marketing management: A strategic decision-making approach., 2012). All promotional activities of the Company are done in a constant manner in order that the brand identity is maintained. The Company includes immense importance towards creation of brand name and identity for long-term engagement with its customers and professionals in health care sector. Comparison Marketing Mix 4Ps While CSL maintains tremendous amounts of sustainable norms in the industry other competitors are unable to compete with the tremendous potential of CSL. Marketing strategies that are adopted by the Company are relatively lower compared to its competitors strengths marketing strategies(Mihart, 2012). Comparing marketing mix of four Ps of the Company with that of its competitors reveal the following comparisons; Product: Products of the Company are relatively higher in quality compared to its competitors. Further, competition analysis reveals that the Company being relatively higher on research and developmental activates provides newer products to its market as against its competitors that barely provide new products. Primary competency of pharmaceutical companies are created by way of new product development and researching with drug types. Product development further allows companies to grow in their market share comparative to other companies that are present in the industry(Gummesson, 2011). Higher share prices and liquidity of the Companys share reflects, customer engagement and high brand recognition of the Company compared to its peers. Price: Prices of the Companys product is affordable compared to its peers in the market. Such prices further allow the Company to create a much larger market share, however it is suffering with lower profitability. While competitors charges relatively higher prices for drugs that are exclusive in the market, this company is barely concentrated on making profits from such endeavors. Though this allows relatively low profitability share but it has created greater demand for the products of the Company. Prices of some its vaccines as well as medicines that have been already had mass production in the market, are lower compared to its competitors(Perreault Jr, 2013). Place: The distribution of the products of CSL is done through traditional forms of distribution and it has not improvised its supply chain network since a long period of time. Competitors on the other hand have effectively enhanced their distribution network to provide greater competency and increased profitability. Various competitors has opted for forward as well as backward integration for their products that has created sustainability for business and helped it spread. CSL is lagging behind in this endeavor, which is impacting its business in the long run. Promotion: Brand name is created and retained through multifarious promotional techniques, which are adopted by several pharmaceutical companies. When comparing promotional strategies of CSL compared to its competitors it can be said that the Company conducts relatively less amounts of promotions compared to its peers. Competitors in the industry are adopting events and other programs for attracting healthcare professionals and also direct patients to their company by building greater brand recognition. Promotional strategy of CSL highly differs as they primarily promote through their distributor channels which sell their products. Further they have marketing personnel, who directly interact with professionals in healthcare as doctors, nurses and other staffs for promoting their products. CSL has been following this marketing strategic techniques for years whereas newer companies are adopting technologies along with other methods for their promotions. CSL lags behind in their marketi ng efforts, their marketing budgets is also comparatively lower compared to their peers and competitors. Recommendations Analysis of marketing strategy of CSL reflects that the Company is competitive compared to its peers or competitors within the industry. The Company has been able to extend its core competency in the market to cover its scope with divergent range of healthcare professionals as well as patient group. While client profile for the Company remaining divergent, it often needs to include multiple marketing tactics at similar point in time for advancing its competitive advantage in the market. However, the Company is still lagging behind in revenue share due to high amounts of investment into research and developmental activities. The below mentioned recommendations will allow the Company to extend its core competency and remain in leading position in Australian markets. CSL needs to encompass more generic products in its product basket to appeal to large number of health care professional and patients. With having immense focus on its research and developmental activities, the brand hardly focuses on existing generic drugs. In case the Company is able to cater to developing its existing range of drugs in a more sustainable manner, then it will be able to create a larger market share with dominance in all product categories. The Company needs to adopt varying price strategies for its varied products as newly researched products can have premium pricing whereas generic drugs can have base rate pricing methods. This will help create more customer demands and attract larger bases of customers. With an initiative towards its vision statement for creating a healthier society, the brand believes in sustainable growth with environmental conformations. The Company does not charges highly for its newly launched medicines or vaccines, which has hampered its capability to make abnormal profits in short term. Distribution strategy followed by the Company is supply chain that are comparable with its peers. The Company needs to create a value chain supply chain strategy for itself by supplying products with its own channels of distributions. The Company has tremendous financial capabilities to establish synergies. It can opt for backward and forward integration of its business, will allow greater retention of profits. The Company can develop strategies extensively in regards to environmental norms. Its newly accommodated Corporate Social Responsibility (CSR) norms allows it to be a leader in biotherapy markets. Its CSR has been totality integrated in Company strategies which further provides adherence to environmental standards into its sustainability norms.; Reference Lists Aaker, D. K. 2008. Marketing research. John Wiley Sons. Alon, I. a. 2012. Global marketing. Mcgraw Hill Higher Educat. CSL. (Retrieved on 22nd September 2017). Company Profile. https://www.csl.com.au/about. Ferrell, O. a. 2012. Marketing strategy, text and cases. Nelson Education. Goi, C. 2009. A review of marketing mix: 4Ps or more?. . International journal of marketing studies, 1(1), 2. Gummesson, E. 2011. Total relationship marketing. Routledge. Hollensen, S. 2015. Marketing management: A relationship approach. Pearson Education. Investor.com.au, I. (Retreived on 22nd September 2017). Pharma Companies Market Share Australia. https://www.intelligentinvestor.com.au/csl-australias-best-resource-stock-part-2-0. Kotler, P. a. 2010. Principles of marketing. pearson education. Kotler, P. B. 2015. Marketing. Pearson Higher Education AU. Mihart, C. 2012. Impact of integrated marketing communication on consumer behaviour: effects on consumer decisionmaking process. . International Journal of Marketing Studies, 121. Mooradian, T. A. 2012. Strategic marketing. Pearson Prentice Hall. Mullins, J. W. 2012. Marketing management: A strategic decision-making approach. McGraw-Hill Higher Education. Perreault Jr, W. C. 2013. Basic marketing. McGraw-Hill Higher Education. Peter, J. P. 2011. Marketing management: knowledge and skills: text, analysis, cases, plans. Proctor, T. 2014. Strategic marketing: an introduction. Routledge. Varadarajan, R. 2010. Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises. Journal of the Academy of Marketing Science, 119-140. www.dreamstime.com. (Retriveed on 23rd September 2017). Marketing Mix. https://www.dreamstime.com/stock-photo-marketing-mix-illustration-white-background-image31768060#. www.livetradingnews.com. (Retrieved on 23rd September 2017). Company Logo. https://www.livetradingnews.com/csl-limited-asxcsl-heffx-highlights-44410.html#.WcXQ7_MjHIU. www.slideshare.net. (Retrieved on 23rd September 2017). CSL Company Extent. https://www.slideshare.net/IanTaylor50/arna-andrews-csl-limited-vienna-april-2016. Zinkan, G. e. 2012. Advertising research: The internet, consumer behavior, and strategy. . Marketing Classics Press.